At FIRES Marketing, we aim to create a more organized, safe, and accessible environment for these artisans. Through the use of mobile technology, social media, databases, and referral systems, we want to help artisans find clients more efficiently—whether short-term or long-term—without the need to stand outside in cold weather. We also plan to establish online profiles with references and evaluations, giving potential employers a trustworthy way to assess artisans’ skills and reliability.